Martin Design Co. 
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When it comes to marketing your business online, there are many questions you may have. Two of the most common questions may be:
1. With so many ways to market online these days, how do I maximize my budget by spending the right amount on the right campaign?
2. With millions of users on the Internet every day, how do I get the ones to come to my site that matter the most, and not spend my marketing budget on traffic that won’t convert to new business?
Martin Design Company provides the perfect range of online marketing services that are designed to get more money and more customers to your business. We know how important visitors are to your website. We know that a pretty website is just a pretty website - to make money from it, you need traffic. And not any kind of traffic, TARGETED TRAFFIC!
Marketing services include:
- Marketing Strategy & Marketing Consulting
- Direct Marketing
- Internet Marketing & Online Marketing
- Copywriting & Editing
- Printing
- Project Management
Marketing is Critical to the Success of Your Business
When you are starting your business you should have a basic marketing plan and marketing communications strategy to help guide you and keep you focused with the ability to judge the results of your marketing strategy and efforts.
Basic points to consider when creating a simple marketing strategy for your business:
- Understand your target market
- Write effective marketing material
- Define your business needs and abilities
- Choose strategies tactics
- Create strategic friends
- Define a budget
- Decide how to communicate with your target audience and what media outlet you will use
- Track your results and configure based on needs
- Separate your business from your competition
Pay-per-click Marketing
Pros:
- Pay-per-click is a great way to quickly get targeted visitors to your website. It can easily be started, stopped, paused, and adjusted. The budget for PPC is also flexible - you decide how much you want to spend.
- Pay Per Click guarantees traffic from very specific key terms. You are guaranteed to get exactly what you pay for, clicks from specific keywords.
- Through GeoTargeting, you can market to a closely-targeted market, as specific as marketing to those within a 10-mile radius from your business.
Cons:
- It’s not the most cost effective solution. It's online advertising. Depending on your competition, you could be paying as little as 5 cents for every visitor or as much as $10, or even more.
- Only about 20% of people click on sponsored results, the rest use the organic area, as they know it produces more relevant results.
- Capturing a significant amount of traffic for a single competitive keyword can cost thousands of dollars per day, for a single keyword, on Google alone.
Natural Organic Search Engine Optimization
Pros:
- Usually is by far the best return on investment compared to any online or offline marketing campaign.
- You don’t pay for each visitor and top positions for competitive keywords could bring in tens of thousands of people to your website, regularly.
- Many more people search organic listings than paid advertisements (80% organic vs. 20% sponsored)
- High rankings on Google lend credibility to your website/business. If you rank higher than your competitors on Google, users can tend to think that you must have a superior product/service, as people intuitively trust Google.
Cons:
- Takes time, about 2-3 months, to see tangible results. Over-optimization could get your site blacklisted by the search engines.
- Not all websites are search engine friendly, meaning they may not have the characteristics which enable SEO techniques to work effectively.
Reports
We setup all our accounts with Google Analytics. Analytics will get you all the reports you need, from how many unique visitors came to your site, to what page the left from, to which converted to leads/customers and from which keywords. For our SEO clients, we also send out monthly reports which show progress and positioning.
Conclusion
Don't be intimidated. Simply pick up the phone and call us. We'll be more than happy to get you a free consultation on an online marketing campaign for your existing website - or on a new website we design for you.
Service Areas:
Latest Projects:
Fairview Senior Housing
Launch Websitewww.fairviewseniorhousing.com
Project Details:
Digital Man Cave
Launch Websitewww.mancave.net
